Monday, July 9, 2012

Playoff Money Should Go to the Student Body



Playoff expansion has now become a reality, with the NCAA football leaders finally agreeing to expand the current playoff system to include four teams.  The announcement has sparked speculation of the enormity of the TV dollars that will be associated with the playoff.  No one doubts that there will be a lot of money thrown at the playoff, but these figures have also reignited the conversation about paying football players and potentially other athletes competing in the “revenue generating” sports.  Paying only the players should not be the topic, but instead the focus should be on the bigger picture issue of using this money to make a college education more affordable for everyone.


The TV money will be huge, no doubt about it.  Five billion dollars is one estimate being thrown around.  Exactly how that money will be divided up has yet to be determined, but most major football programs should expect a reasonable increase in revenues.  The important next step is determining what should be done with that money.

Football players should not be the sole recipients of this money.  Many columnists write about the plight of the athlete and how they need to receive more benefits because they are being exploited.  Some even go so far as to say the athletes receive nothing in return which is nothing but a straight-faced lie insulting the readers. 

A free college education at a well-known university is quite a benefit for playing a game that many of them love.  Jay Paterno writes a great article in defense of a free college education, something that shouldn’t need to be defended.  These athletes also receive top notch tutoring and support services, first class athletic facilities, and often first choice when it comes to dining, housing, and scheduling classes.  They also are basically treated like Gods on campus, and their fame from performing on the gridiron can help them in many careers since so many of them do not go to the NFL.  However, all of these benefits are conveniently overlooked by most of the media.  One would think that if football players are stuck in such a terrible situation, then we would see a lot of players quit.  Nothing of the sort has even come close to happening, so maybe their circumstances aren’t quite as dire as the media would have everyone believe.

The combination of rising tuition costs and massive student loan debt is becoming a very large problem in this country.  Thankfully, this issue has received a lot of attention lately and hopefully there are solutions in process.  One part of the solution could be to allocate the new revenue stream created by the playoff to reducing the financial burden of the student body at large.  Since the contracts have not been signed yet, no one knows exactly how much money each school would receive.  However, it is safe to say that many schools will receive several million dollars per year, and there are a lot of schools suffering from budget cuts that could use those millions outside of their Athletic Department.  Hopefully some of the school presidents will show the leadership to allocate those athletically created funds back to those who support the teams with their attendance and tuition dollars.

While the downtrodden football player surely exists, not every football player is unable to go to the movies or buy a pizza.  What about the ‘normal’ student who comprises the vast majority of the student body?  They are often working twenty hours per week while they go to class, furiously applying to land an internship and/or co-op, praying that the job market is not awful when they graduate, hoping that their major will afford them an initial job and eventual career enabling them to pay off the student loan payments they probably incurred.  Why can’t they finally be the benefactors of the team they loyally and unconditionally support?  Without the students paying fees, most universities would not be able to field athletic teams.  The time has come for the student body to be paid back. 

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